Packaging Box Is Important For A Product

The basic function of packaging box design for commodities is the protection and promotion of products. We cannot simply understand it as giving commodities a shell that resists external invasion. In fact, the significance of protecting and promoting commodities is multiple:

First, packaging box design is the umbrella of the product

packaging box should not only prevent physical damage to the goods, such as impact resistance, vibration resistance, compression resistance, etc., but also prevent various chemical damage and other methods. The dark color of the bottle protects the beer from sunlight and does not spoil. In addition, there are a variety of composite film packaging box that can play a role in moisture-proof, light-proof and other aspects.

packaging box must prevent damage not only from the outside in, but also from the inside out. For example, packaging box of chemicals can cause environmental damage if leaks are not required.

packaging box will take time to protect products, and some packaging box needs to provide protection for long periods of time, even decades, such as red wine. And some packaging box can be designed in a simple way and can be easily destroyed.

Second, the packaging box design is convenient for product circulation

Easy to transport and load and unload, easy to keep and store, easy to carry and use, easy to recycle and dispose of. (Specification, size, shape, weight, packaging box process, material, structure, opening method, etc.).

The space convenience of packaging box is critical to reduce distribution costs. Especially for supermarkets with a wide variety of commodities and fast turnover, they pay more attention to the utilization of shelves, and thus pay more attention to the space convenience of packaging box. Standard packaging box of various specifications, hanging packaging box, splitting of large-scale combined products, etc. These types of packaging box can make reasonable use of logistics space.

Third, packaging box design helps product promotion

Fourth， Business Branding

A brand symbolizes your business in the market. To maintain a healthy growth of your business, it is essential to have an effective business branding strategy in place. Effective business branding helps you create an emotional connection with your target audience and stand out from your competitors.

Fifth. Influences consumer purchase decisions

As a consumer, you’ve experienced how marketing influences your purchase decisions. But maybe you aren’t aware of just how much packaging box can influence customer decisions.

packaging box helps sell your product

Did you know that nearly 80% of consumers find packaging box design to be the most important aspect when purchasing a product online? And 75% say they make their decision in under 5 seconds. That’s it!

Why is this? Well, in today’s world where people are hungry for information and visual stimulation, most people prefer to get as much information as possible before they buy anything at all. So if your product has a poor packaging box design, there is good chance that you have lost out on plenty of business without even knowing it.

Sixth. Enhances product safety

With consumer safety being of paramount importance in the modern world, your product packaging box is responsible for a lot more than just looking good. If you’re selling anything, then your package needs to be functional and protect that product. But consumer safety concerns extend beyond just keeping your goods intact and safe from outside hazards.

Many products are especially dangerous if consumed by children, even if they’re entirely harmless in the hands of adults. As such, all potential hazards should be assessed when developing a package design. Does this container need childproofing? Can its contents be used safely by children?

In addition to containing potentially dangerous items, your packaging box may contain items that are expensive or otherwise valuable. Tamper-evident seals can help customers know where their goods have been before they buy them.

In the marketing market, standardized products are gathered on the shelves, and the products of different manufacturers can only display their own characteristics by packaging box. These packaging box have exquisite shapes, eye-catching trademarks, decent words, bright colors and other artistic languages.